Why You Should Build a Business YouTube Channel

Since its launch in 2005 YouTube has established itself as the 2nd biggest search engine and second most visited site after Google according to Brandwatch. With 400 hours of video being uploaded per minute and 1 billion hours of YouTube videos being watched per minute, it has never been more important for businesses to include YouTube in their marketing strategies.

Here are our 5 top ways to use YouTube in your business

Tell your story

With the choice and competition that your audience has, your story is what will make your brand stand out to customers so YouTube will give you the platform to tell your stories. Fun in the office, events and other culture exposure are all ways to engage and show the personality of your business. So get stuck in, be as creative as you want!

Ask your mates

Getting people to talk and speak on your behalf of your business is marketing that money can’t buy, as it gives credibility and authority on your products and services. So ask nicely and you will be surprised at how easy it is to get a testimonial.

Be Thought leaders

Speak with authority on topics that are hot in your industry. Sharing an expert topic that you know inside out might seem boring and obvious but you will be surprised at how informative this can be. People digest information in different ways, so provide expertise in as many ways as possible.

Keep up to date

It goes without saying the more you produce the more people will follow. Informing your audiences regularly will build loyalty and following. According to Blueleadz, 78% of marketers say video gives them a good ROI, therefore creating videos is essential with keeping your audience up to date and gaining more loyal followers.

Analyse and critique

Get feedback and critique from your audiences and ask them what they have liked and what they would like to see. In addition to this, the facts don’t lie, so analytics tools will show you in black and white what works for your audiences.

This is why moving into a new year (and a new decade) will mark the launch of our #TheCandidateTalks YouTube channel where you will get video insight into our people, our business and our passion for marketing, digital, analytics and creative industries we serve.

We love what we do and we want to share it!

We understand that whether you’re a client or candidate, looking for your next recruit or finding the right role is no easy task. Our channel will put the experts in from of you, to share their knowledge and make recruitment easier.

As we work with some of the biggest and most successful marketing, digital and creative businesses in the North West every day, our channel will use our contacts to share our knowledge and passion with the industry as a whole!

So, what should you expect first? You will be able to meet our Recruiters, find out why they do what they do, why they love what they do, and the rest! You will also get to know their top job hunting and recruiting secrets, regular updates on things going on inside our business and plenty more!

Watch this space for our regular updates because nothing is worth missing!  

Get in touch about marketing roles today! Call our expert recruitment team on 0161 833 1044 or email [email protected]

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