What is the role of an insight analyst and how do they bring value to a business?

25 Apr, 20225 Mins

In this blog:

What is the role of an insight analyst and how do they bring value to a business?

We hear from Sam Allen, Insight Analyst at Purple who has contributed to the Digital Marketing Recruitment Guide to help employers understand the role they have to play.

Sam Allen Purple

One thing that all Insights have in common is data. The skill lies in how they present this data and an awareness of who their audience is and he uses these examples:

The role of the Analyst is to provide valuable insights into the business and the most common ways they can impact are:

Sam summarises that in all Insight Analysts ‘shine a light on the unknown’ they can investigate issues, provide meaning for data and highlight opportunities for growth.

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