TRUST and how it impacts eCommerce with Paul Morris

We recently caught up with Paul Morris, Digital & Marketing consultant and he talked us through his TRUST model and how it impacts eCommerce in particular. Read what he had to say, here!

Trust forms the basis of human interactions and is fundamental in all successful relationships; most certainly for eCommerce where trust forms the simple interaction of value exchange (often an online payment in return for a product). If you then couple trust with effective marketing and optimised CX, your organisation will develop a deep emotional engagement with your target consumers that will aid everything from onsite conversion rates > LTV.

Everyone talks about trust but what actually “is it”?!

The variables (note: this model has been developed from the great work by Maister, Green and Galford)…

Trust in eCommerce is vital and achieving all five variables are required to gain total trustworthiness. Aim for high credibility, reliability and intimacy, low self-orientation and then multiply that by true emotional engagement to fulfil your trustworthy ‘score’.

Trust Examples From My G.O.O.D Framework

Thanks to Paul for sharing this, to hear more check out his LinkedIn or get in touch his blog!