A Profile of a Successful Programmatic Candidate

As programmatic marketing becomes more and more essential to businesses, our Agency Recruitment Consultant, Ashleigh Boyle, provides us with an insight into the changes that we’ve seen in media recruitment. Read Ashleigh’s advice on how to build yourself a successful career in the world of digital media!

There are always numerous opportunities in Manchester for specialists in Media, at both a junior and senior level and it’s been no different this year.  Manchester is home to some of the best known Media Sales, Planning and Buying agencies and is a hub for forward thinking specialists in programmatic and automation.  Competition amongst agencies for clients, and new developments in Digital, has meant that our clients are increasingly interested in candidates with experience across Digital Planning, Buying, Display Advertising and Programmatic.

What they are looking for and why

Agencies in Manchester always have scope for great candidates with Through the Line experience and we often recruit for specialists with specific channel know how, both traditional and Digital. Media agencies are constantly looking for new ways to improve the buying experience for ‘traditional’ media types and it’s no longer solely online ads that are traded programmatically, there have been huge steps taken in Out of Home, TV and Digital to automate the buying process and Manchester is screaming out for candidates with specific experience working with digital advertising partners.

If you are still early on in your Media career and looking for your first role then we have some of the best Network and Independent media agencies in Manchester who they provide great training, access to industry experts and exposure to huge brands with intricate strategies. The type of candidate they look for are people with a Marketing or Media degree, a huge interest in the latest technological developments and an eagerness to learn and prove themselves.

At the more senior level there are roles available in Planning and Buying, Client Services and Delivery across the board. Our clients look for both specialists in specific channels and those with cross-channel experience. This is people who can really bring something fresh to the agency – whether it be new client opportunities, better processes or really drive the existing team forward.

Regardless of level, it’s a really exciting time to be in Media at the moment so we are always looking for those people who are forward thinking, have a huge passion and are excited about the new developments being made!

Keeping on top of changes in Media

Online publications like Prolific North and The Drum always have interesting thought pieces on Digital Evolution, including information on Out of Home ad technology and what that means for Media moving forward. There is also a great blog on Over-The-Top (OTT) on Wavemaker’s website developments within TV planning and buying and what that means for businesses who rely on ATL advertising moving forward.

If you have any thoughts on the current market place, or thoughts about where it’s going I’d love to hear from you!

If you’d like The Candidate’s help in finding your next programmatic or agency role, call our team today on 0161 833 1044 or email us at [email protected]. We look forward to hearing from you!

Check out our latest digital jobs here.

Take a look at our latest marketing jobs here.

Read all about our creative jobs here.

Read our other blogs here.