A Digital Marketing Executive's perspective by Nikki Brown

Nikki Brown began her role as a Digital Marketing Executive at a creative advertising agency after relocating to Manchester from Hull. Nikki is really enjoying her new life venture, living and working in Manchester City Centre and wanted to share with us her thoughts on how she found the job search with The Candidate.  

What attracted you to your new role and what has been the best part?
I was really excited about the chance to work with such a creative company in a role that would give me new challenges. The team seemed really friendly and I was very excited to work with some prestigious clients. The best part so far has been the people I work with, they’ve boosted my confidence, helped me to grow in a short space of time and make coming into work a pleasure.

What were you looking for in a new role?
I wanted a role that would let me be creative as well as use my writing skills. I wanted to focus on content creation but also learn new skills that could help me to grow in the future.

What interests you most about the digital marketing industry?
I love that the digital landscape is always changing, although this can be really stressful sometimes! There’s always the opportunity to learn something new and to challenge yourself. As I’m from a journalism background, I love seeing how far content can travel online and the different ways in which you can reach people.

What type of person excels in this type of role?
To excel in this time of role you have to be very focused and dedicated, things will get busy and stressful so you have to be able to work well under pressure. My role is more content based so having a passion for writing and an understanding of grammar really helps. Most of all, being helpful and willing to assist any of the team when needed is always appreciated and is really important.

What is the best preparation you have had for this role?
I worked in a similar role before this one and also had a background in writing at university and for online magazines. I think all of these experiences have helped me prepare for this role as I’ve learnt so many different things along the way.

What are the highlights of your job?
I love seeing the results of a digital campaign, it’s exciting to see your following grow or a huge success when you’re reporting. I especially like creating plans and growing new clients’ social media profiles as you can see the difference in such a short space of time.

What are the challenges of your role?
Time management is a huge one, there are so many different things going on at once you need to be able to prioritise and use your time wisely. I also experience quite a few technical issues and end up trying to connect to social media help desks, which aren’t actually that helpful!

What added value did you get from job hunting with a recruitment agency such as us here at The Candidate?
I think The Candidate really boosted my confidence, it felt nice knowing that someone was on my side and wanted to help me. Moving to Manchester was a big change for me but working with The Candidate made it feel a lot less daunting and they were so helpful throughout the whole thing.

Will you contact a recruitment agency again for any future career change?
Yes definitely, The Candidate will be the first agency I contact if I ever look to change roles.

 Top 5 tips for securing a job in the digital marketing industry: 

1. Show you’re willing to keep learning and never assume you know everything because it’s always changing
2. Be organised, it will help you so much when you get busy
3. Be creative, even silly ideas can become something
4. Don’t give up, there’s a lot of competition out there but eventually the right job will come
5. Show you’re passionate about digital marketing and employers will see a lot more potential in someone who cares.

Do you also want to start a digital marketing career? Get in touch with our recruitment consultants on 0161 833 1044 or send your CV to [email protected].

In the meantime, take a look at our latest digital marketing jobs or stay up to date on Twitter, Facebook and LinkedIn.