Working in an integrated agency job provides a highly exciting environment to build a career because of the number of cross-channel opportunities that exist. Ultimately, they exist to successfully manage their client’s marketing campaigns, but aside from account management, it offers specialist roles for newcomers and those developing their careers to work on.
Whether it’s regional press, digital marketing or TV, clients need a mix of these channels and a significant amount of them invest in the holistic planning services that integrated agencies offer.