Marketing Director - Wigan (hybrid 2 days per week) - Up to £46,500
Are you passionate about driving engagement and expanding reach? Do you have a strategic mind and a compelling personality? If so, there is an exciting opportunity available at a leading charity dedicated to transforming the lives of children and young people through cultural education. This is an opportunity to join a values-led organisation at a pivotal time, making a significant impact on cultural education for children and young people.
The charity aims future where creativity and cultural experiences are a regular part of every child’s learning and life. Working strategically across the North of England, the organisation aims to tackle unequal access to these opportunities. As they enter a new chapter, they are looking for a dynamic leader to join their senior leadership team.
The Role:
The Marketing Director will play a crucial role in transforming the charity's approach to marketing and building relationships with schools, the cultural sector, and other agencies. The role's expertise will drive the uptake of events, training courses, leadership programmes, consultancy, and evaluation services. This is a unique opportunity to shape a new senior role within a highly regarded charity.
Key Responsibilities:
- Strategic Leadership: Develop and implement a comprehensive Relationships and Marketing strategy.
- Team Leadership: Inspire and lead the Marketing and Communications Team, integrating communication needs across the organisation.
- Partnership Development: Cultivate and grow relationships with key partners across various sectors, enhancing collaboration and expanding the organisation's footprint.
- Marketing Strategy: Increase demand and uptake of services, develop differentiated approaches for specific audiences, and lead the development of marketing and sales functions in Salesforce CRM.
- Resource Management: Oversee budget allocation, ensuring efficient use of resources, and track and analyse the effectiveness of marketing actions using data.
- Income Generation: Mobilise the team to create marketing assets and equip colleagues with skills to maximise income generation opportunities.
- Stakeholder Engagement: Maintain and develop relationships with existing and potential partners beyond the current regional and sector footprint.
- Reporting and Accountability: Report to the Executive Management Team and provide evidence of impact and progress to the Board.
Essential Attributes and Skills:
- Leadership: Proven high-level marketing expertise and leadership experience.
- Sector Knowledge: Recent knowledge of the education, cultural, or children’s services sectors is advantageous.
- Strategic Thinking: Ability to develop and implement effective marketing strategies.
- Data Analysis: Capable of collecting and analysing data to inform and improve strategies.
- Project Management: Effective project and people management skills.
- Technological Proficiency: Embrace and utilise technological innovations.
- Flexibility: Organised yet adaptable, capable of managing competing demands.
- Communication: Excellent written and verbal communication skills for reporting and advocacy.
Benefits and Perks:
The charity offers life assurance, pension, and a health plan, along with progressive policies on parental leave, menopause, inclusion, anti-racism, and environmental sustainability. The team is dedicated, passionate, and supportive, providing a meaningful and rewarding opportunity to apply expertise to make a positive difference for children and young people.
Apply today to take the next and most important step in your career.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
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