Head of Digital

Our client, a rapidly growing Manchester-based retailer, is on the hunt for a highly experienced and driven Head of Digital. This is a fantastic opportunity for a hands-on leader who thrives on driving business growth and is passionate about all things digital.

Reporting directly to the Chief Marketing Officer, you'll be instrumental in scaling our website revenue and traffic, significantly increasing our market share. We're looking for someone with a strong trading mentality, who can not only lead an in-house team but also roll up their sleeves and get stuck into the day-to-day.

What You'll Be Doing:

• Lead and mentor our talented Digital Marketing team, fostering a culture of excellence and continuous improvement.
• Develop and execute a cutting-edge digital marketing strategy that delivers profitable revenue growth and expands our reach.
• Take full ownership of our e-commerce trading performance, ensuring targets are met and exceeded.
• Optimise ROI across all digital channels, with a particular focus on Meta (Paid Social), but also encompassing SEO, Affiliates, Display, PPC, and TikTok.
• Collaborate closely with the E-commerce team to ensure we're driving highly relevant and converting traffic to our site.
• Implement best-in-class CRM strategies to enhance customer relationship journeys and boost retention.
• Identify and capitalise on new platforms and partnerships to fuel profitable growth.
• Set and exceed ambitious targets, providing clear and concise performance reports and budget allocation insights.
• Utilise data-driven insights to inform all decision-making, continuously optimising campaign performance through A/B testing and other analytical methods.
• Foster strong collaboration with cross-functional teams to ensure seamless execution and shared success.

What You'll Bring:

• Proven, quality experience in senior digital marketing roles, with recent team management experience, ideally within the online retail sector.
• A technically adept mindset with a deep understanding of e-commerce trends, customer behaviour, and market dynamics.
• A demonstrable track record of success in developing and implementing highly effective digital marketing and e-commerce trading/merchandising strategies.
• Exceptional proficiency in data analysis and using analytics tools to drive strategic decision-making.
• Strong leadership, communication, and interpersonal skills, with a passion for driving a business forward.
• Experience with Magento would be a plus!

If you're a results-oriented digital marketing leader with a genuine passion for driving growth in the online retail space, and you're ready to make a significant impact, our client wants to hear from you! Join them in shaping the future of this successful business and delivering exceptional experiences to customers. Apply now!