Our client, a forward-thinking retail company, seeks a highly motivated and results-oriented Digital Marketing Director to lead their digital strategy and lead the integration of new AI technologies.
This is an exciting opportunity to join a dynamic and innovative company. They're passionate about leveraging technology to create a seamless and positive experience for consumers. With exciting new ventures on the horizon, they're seeking a talented leader to shape their digital marketing strategy and drive business growth.
The Role
In this pivotal board-level position, you'll play a key role in crafting and executing a comprehensive digital marketing strategy. This includes overseeing all digital activities, exploring AI integration, and ensuring the overall profitability of the business.
Key Responsibilities
- Develop and implement a data-driven digital marketing strategy focused on lead generation, conversion, and business growth.
- Lead all aspects of performance marketing, including SEO, PPC, content marketing, social media, and email marketing.
- Champion the exploration and implementation of AI solutions to enhance operations, marketing strategies, and customer experiences.
- Manage and optimise multiple websites for user experience and performance.
- Lead and manage cross-functional teams across marketing, creative, tech, and external agencies to deliver on digital marketing initiatives.
- Analyse and report on key performance indicators (KPIs) to measure success and continuously optimise for improved results.
- Contribute to overall business strategy by aligning digital initiatives with business objectives and AI opportunities.
- Foster a collaborative and high-performing culture within the marketing team, providing strong leadership and mentoring.
- Stay ahead of digital marketing trends and new technologies, leveraging this knowledge to drive innovation within the company.
- Role will be less focussed on growing internal teams and more emphasis on being hands on and scaling through 3rd party support
Key Requirements
- Experience in a dynamic, high growth or entrepreneurial companies, taking businesses through exits etc.
- Proven experience in digital marketing, with a strong focus on performance marketing (PPC, SEO, conversion optimization, content strategy).
- Demonstrated ability to integrate AI technologies within digital marketing strategies.
- Solid understanding of brand development and the ability to align brand strategy with performance goals.
- Familiarity with CMS systems, web analytics tools, digital marketing platforms, and AI-driven solutions.
- Strong leadership and communication skills, with experience managing and motivating cross-functional teams.
- A data-driven mindset with the ability to interpret and act on performance analytics.
- A passion for technology with a strong interest in AI integration and its potential to transform business operations.
- An entrepreneurial spirit with a focus on delivery and a desire to contribute to the company's long-term success.
The Benefits
- Competitive salary of c.£80,000
- Equity in the company
- Performance-related bonus based on business growth and profitability
- Remote working flexibility
- Opportunity to work in an ambitious and entrepreneurial environment
- Be part of an innovative and growing team shaping the future of digital and AI
If you're a visionary digital marketing leader with an eye for innovation and a passion for exploring the potential of AI, then this is the perfect opportunity for you!
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
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