Digital Brand Manager

Key Responsibilities:

• Develop and Implement Digital Strategy: Create a comprehensive digital marketing plan that aligns with business goals and drives brand awareness, customer engagement, and lead generation across digital channels.
• Manage Digital Marketing Campaigns: Lead digital marketing agencies to plan, execute, and optimise campaigns across PPC, SEO, and paid social media.
• Optimise Website Performance: Work closely with digital agencies to enhance the website user experience, increase conversions, and improve customer engagement.
• Manage CRM and Email Marketing: Oversee email campaigns, develop content strategies, and maintain ongoing engagement with the database to enhance brand visibility and patient interaction.
• Collaborate with Cross-Functional Teams: Work closely with brand, hospital, and customer teams to ensure that digital marketing efforts are aligned with overall business objectives.
• Analyse Digital Performance: Analyse performance metrics across various digital marketing channels (Google Analytics, social media insights, etc.) to identify opportunities for improvement and optimise ROI.
• Manage Digital Marketing Budget: Effectively manage the digital marketing budget, ensuring efficient allocation of resources to maximise return on investment.

Requirements and Skills:

• At least 5 years of experience in digital brand management, preferably within a lead generation business.
• Strong understanding of all digital marketing channels, including PPC, SEO, social media, email, and performance marketing.
• Ideally has worked in a Private Equity environment
• Ability to identify and interpret market opportunities and challenges, using data to inform strategic decisions.
• Proficiency in digital analytics tools such as Google Analytics, Facebook Ads Manager, and other social media analytics platforms.
• Strong organisational and project management skills with the ability to work calmly under pressure and manage multiple campaigns simultaneously.
• Ability to collaborate with internal and external stakeholders and lead cross-functional teams to deliver successful digital campaigns.
• Excellent verbal and written communication skills, with the ability to present strategies and insights to senior management.
• Experience working with WordPress CMS is a plus.