This case study details the successful recruitment process led by Laura Walters, Executive Search Board Director, for a private equity-backed HR SaaS provider. The company needed a digital-first Marketing Director to drive growth and align with their innovative approach to absence management.
Marketing Director Recruitment
Methodology of the recruitment of a Marketing Director for Edays
Shortlisted
2nd stage interviews
Appointment
The Brief
Edays an HR SaaS provider, established in 2015, offers a sophisticated tool to improve HR, payroll, finance management, and employee experiences. With the backing of private equity, the company sought a Marketing Director who could embrace their values and spearhead their growth strategy in a digital-first environment. The challenge was to find a candidate who not only possessed the necessary skills and experience but also fit seamlessly into the company's culture.
The Approach
Laura, our Recruitment Board Director, utilised a structured and methodical recruitment process to identify and secure the ideal candidates. She sourced six suitable candidates, three of whom progressed to the second stage. She maintained a thorough understanding of the client's needs, communicated effectively, and provided detailed information throughout the process. Her efforts ensured the client’s needs were met with candidates who matched their skills and experience.
The Outcome
The recruitment process concluded successfully with the appointed Marketing Director commencing their role in the third month. The appointed candidate was well-aligned with the company's values and possessed the digital-first mindset required to accelerate growth.
Laura is an experienced and extremely knowledgeable recruiter, which was invaluable when supporting me to find my latest position as Marketing Director. Throughout this process, Laura's attention to detail, communication, and understanding of the role were brilliant. I couldn't recommend Laura enough when both looking for a new role or looking to recruit - in fact, my experience with Laura means I would come to her first when trying to fill any challenging roles in the future
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